Juul Can Breathe After Dodging Full FDA Ban on Flavored E Cigs WIRED FDA orders Juul e cigarettes off the market in the U.S. STAT Juul's CEO will step down amid increased public scrutiny of its vaping products The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.